Virtual vs Physical (in communication’s perspective)

Virtual vs Physical (in communication's perspective)

Physical connectivity promotes face-to-face communication. This type of close contact plays a crucial role in developing interpersonal relationships. Virtual connectivity enables efficient information search and exchange. The connection in the virtual world provides a more relaxed and efficient way to build contact with potential partners. In joint working, both types of connectivity contribute to communication and coordination.
Bouncken, R. B., Aslam, M. M., & Qiu, Y. (2021). Coworking spaces: Understanding, using, and managing sociomateriality. Business Horizons, 64(1), 119-130.
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