Key to Retail 4.0 Transformation
The retail business is again in the midst of massive transformation – with Retail 4.0 driven by advances of the cloud, big data analytics and the Internet of Things, and growing preference of shoppers for seamless experiences. In the middle of this evolution is digital signage –with physical retailers integrating online and offline shopping experiences and reinvent the idea and real-world look and feel of brick-and-mortar stores.
Here is how things used to work. In-store digital signage only provided one-way information.
But with advancements in image processing and IoT sensor technologies –like RFID, light ID technology, sensors and beacons – digital signage now provides smart, interactive tools to engage customers in exciting and relevant ways.
Instead of canned, pre-determined messaging, smart screens in an aware, “smart” retail environment are providing shoppers’ information about what they are looking at, and influencing buying decisions, including up-sells.