Public Sector / Transportation – Digital Signage

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Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Arrivals, departures and scheduling

One of the most common uses of digital signage in transportation is informing travelers of arrivals and departures. The task originally was handled by mechanical boards with rotating numbers, replaced later by television-type monitors. Unfortunately, those monitors were prone to burn-in and were visually unappealing. Other options included LED boards, with red LEDs forming letters and numbers displayed on a black background. The next step for digital signage to be used as arrival and departure boards is known in the industry as Flight Information Display Systems (FIDS). Along with the traditional back-end benefits of digital signage such as real-time updating and network connectivity, FIDS can aid the traffic flow of airports by allowing people to see the flight information in multiple areas and route to their terminals.

Wayfinding

The airport originally used static and LED signs to convey information about airport’s bus or train, but travelers often found it difficult to determine the correct bus or train to take. In addition, the services can be diverted for track maintenance or other issues, resulting in the potential for further confusion. Consequently, digital signage is used to help keep all information up-to-date.

To make the signage easy to read at a distance and provide information in a way that could be understood easily by international visitors, the system uses icon-based messaging rather than text. Furthermore, it can be an interactive signage kiosks.

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